Kate vanderVoort, Founder and CEO of the AI Success Lab, sits down with Jodi McGill, founder of QuantiMama and the birth sanctuary, for a conversation about AI in the most human business there is.
Jodi supports families through pregnancy, birth, postpartum and into parenting. Two years ago she swore she would never touch AI. Today she runs paid AI platforms as her employees, builds resources from her own IP and is about to publish an AI transparency policy on her website.
How do you bring AI into a business built on birth without losing the humanity that makes it work?
In This Episode We Explore
Deciding what feels right when the headlines say AI is dangerous
Jodi went from "never touching it" to a full 180 once she saw what AI could do for the families she serves. Her test for every new use is how it sits in her body, not how it plays on Facebook.
- Why small business owners who don't learn AI will end up paying someone who has
- Using your own values as the compass for which AI uses pass and which don't
- Whole body muscle testing as Jodi's tool for decisions big and small
- Why curiosity about someone's reasons is missing from the public AI debate
- Weighing the cost and benefit of each AI use against your foundational beliefs
AI images, privacy and the transparency policy
Jodi's birth sanctuary imagery is AI generated, modelled on herself 15 years ago and set against real photographs of the property's native bushland. The reason is reverence for her clients' private moments, and she is about to publish an AI transparency policy to say so.
- Why pregnant and birthing couples should never become marketing material without real choice
- The promise no business can keep: removing a client's image from the internet in 20 years
- Airbnb rejecting the birth immersion listing because the photos were AI generated
- The "I will never buy from a business that uses AI images" posts in large business groups
- Paying for AI platforms so client conversations stay contained, and never entering a client's name, phone number or address
- Why an honest statement about how you use AI earns more credibility than silence, especially with disclosure requirements arriving in Australia
Turning 14 hours of course content into a birth quiz
Jodi gave AI the transcripts of her High Vibe Birth course, told it not to go outside her content and built a quiz with 12 possible outcomes and around 680 unique answers. Kate once spent hundreds of thousands of dollars learning to build this kind of segmentation quiz.
- Keeping AI inside your own IP so every answer sounds like you
- Making the quiz anonymous, with no email wall between a family and their result
- Building a separate pathway for expectant fathers after her husband tested it
- Baking in alerts that point anyone showing signs of postnatal depression towards support services
- Reading all 680 answers herself, then asking AI to sweep for anything pushy, preachy or judgemental
Letting AI do the doing inside WordPress
Jodi moved from pages of chat output to AI working directly in her browser, rebuilding the baby moon bookings page while she watched. She granted permission one action at a time.
- Why pages of suggestions from a chatbot still leave you doing all the work
- Rebuilding a bookings page roughly ten times faster than working through instructions by hand
- Challenging AI when it quoted the wrong price on a plugin, and getting a better answer
- A custom date picker built in brand colours instead of an expensive annual subscription
- Never giving AI carte blanche across the whole site
- Learning WordPress by watching, the way you learn from a child building Lego
Teaching AI to be you
Jodi treats her paid AI platforms as employees who need to think like her. Feedback is a conversation, not a correction.
- Keeping business AI platforms separate from everyday "what's for dinner" chats
- Returning edited drafts and asking AI what it noticed and what it will change in its instructions
- Accepting that AI has off days, the way any employee does
- Why recent model updates make standing instructions worth re-checking
- Compounding intelligence: brand voice skills that improve with every piece of feedback
- Putting care and compassion into AI so it reflects more of that back
Practical Takeaways
- Test each new AI use against your own values and ethos, not against the headlines
- Keep client details out of AI entirely and use placeholders for names, phone numbers and addresses
- Pay for the AI platforms you use for business so your data stays contained, and keep a free account for everyday odds and ends
- Build resources from your own IP by giving AI your transcripts and telling it to stay inside them, then read every word before it goes live
- Ask AI to sweep anything written in your voice for language that is pushy, preachy or judgemental
- Publish an AI transparency policy before regulation makes it compulsory
- Return your edited version of any AI draft and ask what it noticed and what it will change in its instructions
- Start with the task that creates the most stress in your business, not with the tool
Jodi's Favourite AI Tools
- Paid AI platforms, which she calls her employees - used only for Quanti Mama, with free accounts kept for everyday odds and ends
- Manus - she built a helper site in it that walks her through WordPress tasks step by step
- AI in the browser - edits her WordPress pages directly, with permission granted one action at a time
- AI image generation - birth sanctuary imagery built from her own photographs of the property
About Jodi McGill
Jodi McGill is the founder of Quanti Mama on Victoria's Bellarine Peninsula, supporting families through pregnancy, birth, postpartum and into parenting and homeschooling, and the creator of the self-paced High Vibe Birth course. She runs the birth sanctuary, a straw bale space where families learn about empowered birth and where babies have been born, and co-hosts the Faark the Shoulds podcast with her husband McGill. A mother of four, Jodi is now an endorsed AI Success Lab coach delivering the 90 Day AI Skills Accelerator.
Connect with Jodi McGill
Website: www.quantimama.com
Podcast: Faark the Shoulds, available on all major podcast platforms
Coaching: Jodi coaches the 90 Day AI Skills Accelerator on behalf of the AI Success Lab
Facebook: https://www.facebook.com/QuantiMama/
Instagram: https://www.instagram.com/quantimama/
YouTube: https://www.youtube.com/@quantimama
Final Reflection
Jodi's business is built around the most human experience there is, and she has brought AI into it without losing any of the care that makes it work. Every AI image, quiz answer and draft passes through her own values first, and the tools are better for it. Fear is the easy response to AI. Curiosity about how to use it well is the harder and more useful one.
What would change in your business if you met AI with curiosity about the why, instead of judgement about the what?
Get Matched with an AI Success Lab Coach
Jodi went through the 90 Day AI Skills Accelerator herself before she started coaching it. Everything in this episode - the quiz, the website edits, the AI employees who sound like her - came out of those foundations.
If you want that for your own business, you can be matched with Jodi or one of our other AI Success Lab coaches for 1:1 coaching through the program. 90 days, one coach, built around the tasks that matter most in your business.
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